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Peter Alexander celebrates Mother’s Day with Wonder Woman Lynda Carter

Sleepwear brand Peter Alexander has launched its Mother’s Day campaign featuring on screen Wonder Woman Lynda Carter and her daughter Jessica Altman.

The new campaign aims to highlight mothers as the true super-heroes of the world, sharing their super human powers including dispelling negativity, crushing unhappiness and hug healing.

Using Wonder Woman Lynda Carter and her daughter was a vision of Alexander’s to depict the strong bond shared between mother’s and daughter’s.

Peter Alexander will also part take in his annual Mother’s Day Tour, visiting stores across Australia including selected Western Australia, Victoria and Queensland stores.

“I would never be the household name that I am today without my Mum! I think she truly is a Wonder-Mum! Each year when I am designing my Mother’s Day Collection, from the product right through to the catalogue, I am always thinking about how I can bring that sense of love, appreciation and of course style for all Mum’s to enjoy,” Alexander said in a statement.

Carter said: “As a woman and mother, there was nothing I loved more than being able to celebrate Mother’s Day with someone so passionate about life and work, and having my daughter alongside me for this shoot was an added joy!”

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