Relief for Ten as Masterchef delivers 1m+ series debut
The debut of the ninth series of Ten’s flagship show Masterchef has delivered an improved performance on last year with a metro audience of 1.06m viewers.
Much to Ten’s relief Masterchef made a solid return
The result will come as a huge relief for Ten which has faced a disastrously sliding share price over the last few days as financial concerns mount.
The ratings were up on the metro audience of 1.012m for the debut of Masterchef’s eighth series.
still won’t save them………..
This would be fine if it were the saviour as well as the drawcard.
The fact that it is the drawcard and the fact that it is what it is, highlights its vulnerability. For the engine to run efficiently, its flywheel must be in balance.