Peter Alexander hires Splendid Communications

Splendid Communications has been appointed to create a campaign for sleepwear brand Peter Alexander  – across the New Zealand market.   

The announcement:

Australian sleepwear brand Peter Alexander has appointed Splendid Communications to activate a brand awareness campaign in the New Zealand market in late 2010. The campaign will involve media relations, digital PR and experiential activity focusing on the pyjama king himself.

“We’re thrilled to be working with Splendid to grow our presence across the Tasman. New Zealand is a very important market in our growth strategy and we are committed to supporting the brand with a solid communication strategy,” says Julie Otter, General Manager, Peter Alexander.