Peter Alexander hires Splendid Communications

Splendid Communications has been appointed to create a campaign for sleepwear brand Peter Alexander  – across the New Zealand market.   

The announcement:

Australian sleepwear brand Peter Alexander has appointed Splendid Communications to activate a brand awareness campaign in the New Zealand market in late 2010. The campaign will involve media relations, digital PR and experiential activity focusing on the pyjama king himself.

“We’re thrilled to be working with Splendid to grow our presence across the Tasman. New Zealand is a very important market in our growth strategy and we are committed to supporting the brand with a solid communication strategy,” says Julie Otter, General Manager, Peter Alexander.

Splendid MD Annalise Brown adds “We have grown up with the brand so we couldn’t be more excited to be now operating a communications program for Peter Alexander in New Zealand. It’s also a great opportunity for us to further demonstrate the Splendid approach beyond the Australian market.”

Peter Alexander currently operates seven retail outlets in New Zealand in the North and South islands.

The agency won the account in a non-competitive pitch.

Source: Splendid Communications press release


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