Peter Alexander launches in the UK with Paper Stone Scissors campaign
Aussie sleepwear giant, Peter Alexander, has launched its debut campaign in the UK, with Paper Stone Scissors, its creative partner of a quarter-century, behind the launch campaign.
Peter Alexander is opening its first UK stores at Westfield White City, Westfield Stratford City, and Bluewater in Kent, plus a UK- specific online store.
Paper Stone Scissors said its strategy was to spearhead the launch with local insights of the category, combined with the unique characteristics of the brand to establish an engaging campaign that would resonate with the UK audience.
“We’re thrilled to support Peter Alexander as it expands into the UK market,” said Andrew Majzner, creative director at Paper Stone Scissors.
“Our campaign captures the brand’s signature fun and luxury, and we’re confident UK shoppers will love it as much as Australians have.”
The campaign was launched with the help of a London-based PR company and media specialist, and is supported by a multi-channel marketing campaign including PR, social media, and OOH advertising.
Credits:
Peter Alexander
Retail Chief Executive, Judy Coomber
Creative Director, Peter Alexander
Head of Marketing & Online, Kieron Bastard
Paper Stone Scissors
Concept, Creative Direction, Casting and Production by Paper Stone Scissors:
Co-Founder & Creative Director, Andrew Majzner
Creative Lead, Samantha Austen
Head of Creative, Dylan McDonough
Photographic Producer, Natalee Royle
Senior Designer, Glenn Kynnersley
Senior Designer, Michael Battista
Art Director & Designer, Olivia Harvey
Art Director & Designer, Azman Adam
Production Manager, Mark Daniels
Client Services Director, Alexandra Mason
Senior Account Manager, Kim Parkinson
Photography, Simon Lekias
Motion Director- Nathan Lewis
Styling – Sabrina Moss
Make-up Artist – Nicole Thompson
Hair Stylist – Lok Lau
Keep up to date with the latest in media and marketing
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
So they can credit the account manager, but they can’t even credit the models who made this ad happen? Ridiculous.
User ID not verified.
Have your say