Visa marketing leader joins NAB as CMO
NAB has officially named Natalie Lockwood as its new chief marketing officer, executive, group marketing, effective January 2025.
In a statement on Monday, the banking giant revealed the appointment that will see Lockwood depart from her role as Visa’s vice president, head of marketing Australia, New Zealand and South Pacific.
It wraps up an over-eight-year stint at the company, which began in mid-2016 when Lockwood joined as head of client relationship management. Prior to her time at Visa, the marketing expert spent close to three years as the general manager for marketing at the ASX.
“Natalie is an accomplished marketing leader with over 20 years’ experience working in the financial services and payments industry, both in Australia and around the globe,” explained Les Matheson, chief operating officer at NAB Group.
“It’s clear Natalie is passionate about delivering for customers and we’re looking forward to her bringing her vast global experiences and insights to help us make NAB the bank of choice for as many Australians as possible.”
Natalie Lockwood
The international experience Matheson is referring to covers Lockwood’s stint as the managing director of the STW Group (WPP)’s Edge Asia Vietnam – a digital marketing agency that saw Lockwood based in the titular Southeast Asian country for over two years.
Before working at Edge Asia Vietnam, she signed on to act as the vice president for marketing, Australasia, at Mastercard in the late 1990s – a position she held for seven years.
Lockwood went on to serve as the organisation’s group head of regional marketing, covering the regions of the Middle East, the Asia Pacific and Africa.
When asked about this new stage of her career, Lockwood expressed her excitement at joining the banking corporation. For her, NAB’s extensive customer base provides opportunities for delivering positive outcomes for a wide swath of people.
“I’m really excited about joining NAB, one of Australia’s most well-known brands and helping to deliver great experiences for NAB’s customers,” Lockwood shared.
“NAB has more than 10 million customers so the ability to positively impact the lives of so many people every day through the experiences they see and feel is something I look forward to most.
“NAB has a bold customer-centric ambition and I’m looking forward to working with the team on how we deliver a truly great experience for NAB’s customers.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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