Peter Boone to head Unilever marketing after departure of David McNeil

Tim Burrowes

December 1, 2010 10:49

Arriving: Peter Boone

Departing: David McNeil

The boss of FMCG giant Unilever’s marketing in Australia David McNeil is to move to Singapore, with Peter Boone arriving from the Netherlands to become vice president of marketing.

Boone – previously global VP of brand development, will manage the marketing division across all of Unilever’s food and home and personal care brands. They include the likes of Streets, Flora, Dove and Omo.

Boone said in a release: “Australasia is a very important and growing market for Unilever and I’m really looking forward to working with our teams and the customers in Australia and New Zealand to continue to deliver fantastic marketing campaigns under our leading brands.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.