Peter Bray re-emerges as The Brand Shop’s new digital director

Tim Burrowes

September 15, 2009 11:39

Sydney based agency The Brand Shop has made a high level hiring with the appointment of former Clear Blue Day boss Peter Bray as its new director of digital.

As well as previously being the MD of Clear Blue Day, Bray is the current NSW President of AIMIA, the Australian Interactive Media Industry Association.

Bray left Clear Blue Day in February. Clear Blue Day is part of the Q group which has recently been undergoing organisational shakeups.

Bray said: “For my next step I wanted to move beyond being purely digital and into the integrated realm, because digital is just one part of the solution to any business or communications problem.”

“Peter brings an abundance of digital experience and digital industry respect, but above all his views on creativity and business innovation mesh very well with ours,” said Brand Shop MD Gavin Larkin.

The Brand Shop is part of the STW group.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.