Peter Horovitz returns to adland to take top job at Ogilvy Melbourne

Peter Horowitz

Peter Horovitz

Ogilvy in Melbourne has hired an managing director to fill the role vacated by Andrew Baxter almost two years ago.

Peter Horovitz returns to the industry after a period consulting to take the role. He worked at Y&R for 17 years from the mid-eighties to 2002, latterly running the Sydney office as MD.

Baxter left the Melbourne top job to be national CEO of Ogilvy Australia in May 2011.

Baxter said: “Ogilvy Melbourne is a big, successful and diverse business. But it’s a busy place, and we need strong overall leadership to set the path for continued growth while the current management team drive the day to day.

“Peter is absolutely the right person to take on that challenge. Each of the heads of our specialist businesses have done a great job in the last 18 months, creating some famous campaigns and excellent results for our clients. Peter’s role will be to build on this success and provide the vision, focus, and momentum to consolidate our leadership position in Melbourne for the next decade.”

Horovitz will oversee agency brands including Badjar Ogilvy, OgilvyOne Melbourne, OgilvyAction Melbourne, OgilvyRed Melbourne and One20 Melbourne.


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