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Peter Mycock to head MySpace commercial operations

Peter Mycock MySpaceAffiliate marketing specialist Peter Mycock has joined MySpace Australia in the newly created role of commercial director.

Mycock was head of search, affiliate and lead generation at AOL in the UK from 2006 until late last year. According to MySpace: “This newly created role will oversee all commercial operations including business strategy and partnerships, sales team leadership and corporate development.”

Mycock was also previously sales dirtector at Buy.at, a British online affiliate marketing compay.

Mycock said: “I am excited to be joining MySpace at such a pivotal time in the industry, where content discovery, self-expression and understanding the consumer DNA will be critical to enabling the appropriate interaction between publisher, advertiser and community.”

Nick Love, MD of MySpace and IGN Entertainment Australia and New Zealand, said: ‘Peter not only brings extensive digital sales leadership and commercial experience to our team, but also has a first class track record in mentoring and developing people whilst growing revenues and yield.”

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