Peter Vogel returns to Australia to head merged Maxus and MEC agency for Group M

August 18, 2017 4:35

WPP has announced former MEC Australia boss Peter Vogel will return to head up the merged MEC and Maxus media business when it launches in January.

Peter Vogel to head the merged MEC and Maxus in APAC

WPP announced earlier in the year the two media agencies would be merged globally, with speculation rife as to who would take the helm of the agency in Australia with MEC Asia Pacific CEO Vogel, MEC boss James Hier and Maxus Australia head Mark McCraith all in the running.

Hier, who was previously chief strategy officer under Vogel for five years as they built the MEC business in Australia, will be the agency’s chief growth and product officer while McCraith will be leaving the business.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Group M Maxus MEC NewCo. WPP Peter Vogel

4 COMMENTS

HJT 18 Aug 17

More MEC people appointed.. happening all over the world. At what point does this ‘merger’ officially become a ‘takeover’ by MEC??

I hope for the staff’s sake, there are more than 1 or 2 token Maxus people appointed to the management teams

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John Robson 19 Aug 17

Amazing a media hire and no mention of HT in the running

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norma whitty (kenny) 19 Aug 17

so sad would listen every morning before school rip gary & sammy sparrow

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Deckchairs 21 Aug 17

Westpac must be thrilled…

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Peter Vogel returns to Australia to head merged Maxus and MEC agency for Group M

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