BHP’s first ads in three decades start to pay dividends as next stage rolls out

August 18, 2017 3:58

Just three months after launching its first mainstream advertising campaign in 33 years, BHP said it is already seeing positive results from the campaign as it rolls out the next stage.

Superannuation is the focus of the next stage of BHP’s first campaign in 33 years

Tony Cudmore, BHP’s group sustainability and public policy officer, told Mumbrella the next stage of the campaign was launching, moving the message from the Think Big positioning to focus on the role that BHP plays in different parts of the Australian community and economy.

“I would say I’m very encouraged would be the way I would put it,” Cudmore told Mumbrella of the launch.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Paul Eveleigh 19 Aug 17

“. . . one response to what our research has been telling us over the last few years which was that the company needed to do a better job of communicating with its stakeholders”.
Rhetoric, jargon and spin can’t disguise one irrefutable fact. BHP’s share price today is what it was 10 years ago.

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