Peters calls advertising review, Mojo not invited
Peters: sold by Nestlé in June
Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.
The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.
The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm.
Peters brands include Connoisseur, Frosty Fruits, Drumstick, Monaco Bar, Heaven and Skinny Cow.
The review is being led by Peters Ice Cream’s head of marketing Emma-Jane Collins, who was unavailable for comment.
Losing the account will come as another big blow for Mojo’s Melbourne office, whose staff numbers dwindled to eight after a round of redundancies in September. Clients losses in recent times include Trading Post, Just Jeans, HP, Nike, Travel Spirit, Cadbury and Tourism Victoria, arguably the most prestigious account in the state.
The agency announced the departure of chief creative officer Craig Davis last week.
Mojo Australia’s CEO Joe Pollard was unavailable for comment on the future of the agency.
Peters’ media account, held by Mojo’s sister agency ZenithOptimedia, is unaffected by the review.
That horrible pop v rock drumstick campaign surely must have been the last straw…
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You can’t exist without talented agency staff and since Sue Perry left the business Mojo Melbourne has been in freefall. Wouldn’t think they’ll be around for much longer other than they have to service the L’Oreal account but based on L’Oreal slashing their media spend even that won’t be much of a business to manage.
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this is just the icing on the cake after the CCO’s recent departure
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Not a Mojo Christmas
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Not terribly surprised.
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Don’t let the door hit you on the way out
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I saw this coming for months now.
No one listened…
Then again, who am I
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