Peters Drumstick partners with Clean Up Australia in new influencer campaign
Peters Drumstick is encouraging Australians to do their bit for Australia’s environment in a new Clean Up Australia Day campaign, ‘Let’s Clean Up Our Backyard’. .
The work was created by Sick Dog Wolf Man, with digital agency WiredCo responsible for PR and influencer marketing.
MasterChef judge Andy Allen is fronting the campaign
The campaign was designed to raise awareness for the initiative and drive registrations for Clean Up Kits, tapping MasterChef’s Andy Allen as an ambassador for the campaign across multiple channels.
It marks Peters Drumstick’s second year working with Clean Up Australia Day, with the ice cream brand having this year pledged $250,000 towards free Clean Up Kits to help combat the 74 million tonnes of waste produced by Australians each year.
The ‘Let’s Clean Up Our Backyard’ initiative calls upon Australians to help clean up their local communities by scanning the QR code on a 4-pack of two new flavours specially created for the campaign – Iced Latte and Choc Raspberry Brownie- or simply visiting the Clean Up Australia x Drumstick website to sign-up for a Clean Up Kit.
“Like Andy, we at Peters Ice Cream, are passionate about protecting our beautiful environment, and we’re calling on all Australians to get involved locally to do their bit by helping to clean up their neighbourhoods. Whether it be their local footy oval, side street, bike path; it all makes a tangible difference,” said Peters Ice Cream head of marketing, Andrea Hamori.
“While it was encouraging to see 750,000 Australians participating in Clean Up Australia Day last year, we still have a huge job ahead of us to protect our environment.”
Managing partner at WiredCo Michelle Hampton commented: “Like Andy, I also participated in Clean Up Australia [day] as part of our school’s effort each year to keep our community clean, so I’m really excited about this partnership. The two new Drumstick flavours, Iced Latte and Choc Raspberry Brownie, also happen to be delicious so our office of ice cream lovers, is very happy. The team at Peters Ice Cream feel like part of our team, and vice versa so it’s been a dream working with them on this project.”
“I took part in Clean Up Australia Day every year as a little tacker, so I am excited to partner with Drumstick, a brand that not only brings joy to Australians but is also taking tangible steps towards a cleaner and more sustainable future,” added Andy Allen.
Such a pity Wired missed the mark with this one.
Why would Andy be putting the wrapper into a normal general waste bin, surely a yellow lid could be found.
User ID not verified.
Have your say