Peters goes rock ‘n’ roll in poster campaign for Drumstick

Peters Ice Cream has gone rock ‘n’ roll with a new outdoor campaign based on concert poster art for its Drumstick brand.

The campaign called Drumstick Rock & Pop pits two flavours against each other. The campaign was created by Publicis Mojo Melbourne. Media was by ZenithOptimedia Melbourne with postering by The Ambient Group.

Joanna Fawkner, group investment director at ZenithOptimedia Melbourne said: “Elements from the broader mainstream campaign have fit in perfectly to this urban medium, creating impact through domination is a key element to kicking off our summer campaign.”

Mark Fishwick, MD of The Ambient Group said the street poster was taking gaining ground with mainstream brands: “We have made significant investment in beautifying the sites bringing together a national network of displays, ideal for big brand advertisers.

Client: Peters
Brand: Drumstick
Media provider: The Ambient Group
Media agency: ZenithOptimedia Melbourne
Creative agency: Publicis Mojo Melbourne


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