Thrill of the Taste campaign marks launch of Connoisseur range

Leo Burnett Melbourne’s first work for Peters Ice Cream has been launched after winning the account nearly year ago.

The campaign launches Peters Ice Cream’s new premium Connoisseur range.

The brand is positioned around the slogan “The Thrill of the Taste” appearing across TV, cinema, outdoor, in-store, magazine and digital.

Media agency ZenithOptimedia and PR agency Liquid Ideas are also working on the campaign.

Jason Williams executive creative director of Leo Burnett Melbourne, said: “We wanted to capture the anticipation and visceral thrill of tasting something incredible for the first time.”

The TV spot was directed by Jeffrey Darling via Moth Productions.


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