Peters Ice Cream unveils bespoke Maxibon app

Zoe Samios

March 24, 2017 9:00

Peters Ice Cream has developed a bespoke app to promote its Maxibon brand, allowing customers to find Maxibon deals in their local area and chat with people who also love the ice-cream.

Created by digital agency Deepend, the ‘Snakr’ app encourages consumers to ‘Maxibond’ over the ice-cream.

When making a profile, consumers can select whether they want to be a Pro Snakr, a Seasoned Snackr, Bon Ethusiast, Rookie Bon-ner or Social Bon-ner.

The bespoke app is available for Apple and Android Phones.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Alicia Munday Deepend Luke Wallis Maxibon Peters Ice Cream Snakr

2 COMMENTS

Shallowend 24 Mar 17

Parodies of films that were released when most of your target audience were not even born and an app that adds no actual value to their lives. Not quite seeing how this will connect….

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Garbage 24 Mar 17

Maxibons are my favourite ice cream but everything about this is.. as the 18 – 24 yo’s would say “cringe”
No one wants another junk app wasting their data, or collecting information from their device.

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