Petspiration appoints Half Dome to handle digital performance media
Half Dome has won Australian pet company Petspiration Group’s digital performance media account following a competitive procurement process.
The announcement:
Australian pet company Petspiration Group Pty Ltd. has appointed independent media agency Half Dome to its digital performance media, following a competitive procurement process.
The win will see Half Dome play a critical role in managing Petspiration Group’s digital strategy, planning, activations, and measurement to help drive further growth for the group’s portfolio of brands across the Australian and New Zealand markets.
Petspiration Group is a family run business that was built on humble beginnings 30 years ago in Ballarat. David and Shane Young lead a group of energetic and passionate businesses, brands and pet loving teams who come together across Australia and New Zealand. All the brands champion the health and wellbeing of pets from the flagship PETstock retail and online brand, to more than 20 other brands within the network helping to provide pet products, services, and vet animal care.
PETstock General Manager (Marketing & eCommerce), Sarah Baldwin, said: “We are excited to be embarking on the next phase of our digital journey with the team at Half Dome. Throughout the pitch process, Half Dome impressed us with their understanding of our business and objectives, and their innovative approach to meeting the needs of our growing brand portfolio. The Half Dome team is also a great cultural fit for us – we can’t wait to hit the ground running in early 2022!”
Diane Wong, PETstock Digital Marketing Manager, said: “After a comprehensive agency review, with very high-quality contenders, we are excited to be partnering with Half Dome as our new digital performance agency. It was a collaborative and considered decision that we believe will future-proof our business as we continue to grow.”
Half Dome Managing Partner and General Manager, Tom Frazer, said: “We couldn’t be more excited to welcome the Petspiration Group to the Half Dome family. From our first interactions, there was clearly a strong cultural alignment – their team is smart and driven, with a good sense of humour. We’re confident we’ll be more than just agency partners and will forge a strong friendship over the years to come.”
The Petspiration Group’s appointment follows Half Dome’s recent client win, Australian craft drinks company Mighty Craft, as well as the acquisition of traditional media agency Consumedia in late 2021, shifting the agency from being digital-only to digital-first.
The Petspiration Group appointment is effective immediately.
Source: Third Avenue media release
