News

Peugeot picks on unscrupulous ‘down the road’ mechanics

Newly relaunched agency Arnold Furnace has launched a new campaign for carmaker Peugeot, which picks on drivers who take their car to a local mechanic instead of an authorised after sales service centre.

The ads, which promote a new servicing scheme designed to avoid nasty surprises for customers, is based on the the consumer insight that people often feel like they’re at the mercy of unreliable mechanics, who insist on doing unnecessary and uncalled for work.

Paul Fenton, joint national creative director, ArnoldFurnace, commented: “It’s a universal truth that most people feel out of their depth at the service centre and Peugeot’s transparent pricing is a brilliantly simple idea that restores customer confidence in the whole process.”

Credits:

  • Art Directors – Luke Duggan, Zuzana Zaloudek
  • Writers – Luke Duggan, Fiona Cox
  • Creative Directors – Tom Spicer, Paul Fenton
  • Group Account Director – Siobhan Petri
  • Typographer – Darren Cole, Nick Adamovich
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