P&G blindfolds consumers and places them by a garbage truck for Ambi Pur
P&G’s odour removal brand Ambi Pur has kicked off a ‘social experiment’ where people’s reactions to certain odours are filmed and made into a TV spot.
http://youtu.be/soyEW3Hsl9E
An experiment element will see people blindfolded, sat in the front of a garbage truck – which has been sprayed with Ambi Pur Air Effects – and asked to describe what they can smell.
Mother bloggers Brenda Ghaddi from Mummy-Time and Emma Healey from What’s in Emma’s Brain were conscripted as part of the ‘Breathe Happy’ campaign, which also has a Facebook element.
Simple yet clever.
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Simple *and* clever
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Where’s the garbage truck?
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Interesting way to bring the brand to life from P&G. When owned by Sarah Lee I don’t think they had budgets for telly. Or are they just being more creative with same budgets? Is this a reflection on new brand managers and/or new agencies? Who is in the credits?
It seems more interesting than whatever came before. (Hang on, what did come before?)
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Very similar to the Febreze ads running in the US at the moment. Very. Very. Similar.
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Not sure about the originality of this. Greys New York have done something very similar for Febreze. What came first?
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I smell a rat. https://www.youtube.com/watch?v=Btb2z7PXK00&feature=related
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