PHD gets a global branding makeover

Calum Jaspan

October 12, 2021 5:00

Omnicom Media Group agency, PHD has been given a fresh brand identity globally, in order to relect its ‘Make the Leap’ philosophy. It has been implemented across all of PHD’s 100+ markets.

‘Make the Leap’ is a call to action for “leveraging the power of imagination to drive disproportionate growth for its clients’ business”, with Australian CEO, Mark Jarrett commmenting the new look and feel “brings a modernity to PHD”.

He said it comes at a time when “so many elements of the marketing and media space are evolving due to advancements in data & technology, accelerated by the disruption of the pandemic”.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.