PHD launches direct response division
Media agency PHD has launched a direct response division headed by staffer Marcus Lewis who joined the company from the UK in 2011.
According to today’s announcement PHDr “will deliver best in class analytics, service and direct response expertise to PHD clients. This will be delivered through greater focus, depth of knowledge, experience and shared learnings. PHDr will deliver ROI improvements to PHD clients.”
Lewis said: “This is an exciting development and a great opportunity for direct response planning at PHD. There is a huge amount of experience and talent in the PHDr team; between us we’ve worked and delivered results in practically every category. We are looking forward to demonstrating to both existing and potential clients the benefits a specialist team can bring to their business.”
Toby Hack, MD of PHD Australia, added: “Greater levels of analytical rigour are clearly increasingly important in our business. PHD has always had very strong analytical and DR credentials in Australia, but PHDr will redefine the rules”.
Linkedin
Got to welcome this, DR media planning IS specialist as is the buying/negotiating. It’s great to see PHD recognise the need to invest. good luck Marcus and team, wish you every success.
User ID not verified.