PHD New Zealand hires 2 directors returning from London

PHD New Zealand has hired Sam Casey as digital director and Brendan Hewitt as group strategy director, as both return from extended stints in London.

In the UK Casey was digital director of performance at OMD EMEA. PHD said that Casey “boasts a cross-channel background” and is highly skilled in programmatic and paid social, with additional experience in SEM.

Sam Casey

On his return, PHD NZ CEO, Nikki Grafton commented: “Sam’s hire is a win for PHD. His experience working across multiple channels here and overseas, and on both branding and performance clients is highly valued. We are looking forward to seeing Sam’s digital and marketing technology capability further strengthen our agency specialist offering”.

Hewitt spent the past six years working in the PHD Unilever global strategy unit as global innovation director and most recently as global innovation/strategy director in the PHD global business team.

During this time, he was responsible for Unilever’s Dove, Dove Men and Vaseline “worldwide media innovation and digital excellence”. In his recent role he also worked on clients including Volkswagen Group, Diageo and VF Corporation.

Brendan Hewitt

Prior to his move to London, Hewitt worked at PHDiQ for six years, in a number of different roles.

On Hewitt, Grafton said: “We are very proud to have Brendan returning to PHD New Zealand as group strategy director. His 12 plus years of commitment to the network means that Brendan has a wealth of experience and we are thrilled to have his talent and knowledge now available again to our local clients.”


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