PHD promotes Chloe Hooper and Manon Pietra to regional roles

Media agency PHD has announced the promotions of Chloe Hooper and Manon Pietra to regional roles.

Hooper is elevated from national new business and marketing director to regional head of growth and marketing. She co-leads the business’ growth in the region with Garth Farrar, who is PHD’s head of business development across the Asia Pacific, and will oversee marketing initiatives across APAC.

Hooper has been with the Omnicom Media Group agency for almost six years, after working for sister agency OMD in London, and has been instrumental in the additions of accounts like CUB, Unilever, 7-Eleven, and Volkswagen.

Hooper (left) and Pietra

She has also been a vocal advocate for mental health initiatives, offering free mental health first aid training to more than 130 people across the industry. Today, the Mentally Healthy Change Group announced she would facilitate two mental health first aid courses for senior executives and CEOs.

“In a pre-lock down world, I had the pleasure of visiting some of the SEA [South East Asian] markets and the people, alongside the creative, originating from these markets is best-in-class,” Hooper said.

“I am excited for the opportunity to accelerate their fame and help build their already impressive client portfolios. As a strong believer in the importance of celebrating achievements through the power of marketing, I look forward to making the leap with the markets to further their brand and accelerated growth.”

Pietra, meanwhile, steps up from people and development director to a role whose remit expands across the region. She has been with the business for five years and will work on recruitment, talent management, and learning and development.

“I am really excited to work closely with our regional network and to make the leap towards a better-connected talent strategy, enabling our people with support and more opportunities to thrive at PHD,” she said.

“Our APAC region is incredibly dynamic, and I look forward to lending my expertise to improve the way we hire, develop and grow our people.”

Both will continue reporting to CEO Mark Jarrett, who stepped into the role late last year following Mark Coad’s move to IPG Mediabrands.

Earlier this year, the agency won the global media account for Diageo, expanded its remit on Bayer, and won a pitch for Spotlight’s $39m account.

“These are fantastic achievements for Manon and Chloe and is testament to the incredible work that they’ve been doing across Australia, and more recently Asia-Pacific,” said James Hawkins, CEO of PHD across APAC.

“As we continue PHD’s ambitious growth plans, I am excited to have both of them drive operational excellence as we make the leap in our evolution as a network.”


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