PHD Sydney sails into Celebrity Cruises media account win
PHD has been appointed by cruise and travel brand, Celebrity Cruises to manage its entire media account.
The win follows a competitive pitch, which will see the OMG agency handle its offline and online media across both the Australian and New Zealand markets.
PHD lands Celebrity Cruises
“Celebrity Cruises was seeking a bold, insights-driven, agency partner who truly understood our brand to help us navigate this critical juncture,” said ANZ head of marketing at Celebrity Cruises, Emma Mumford. “PHD not only delivered this, but emotionally connected with our team through passion and shared values. We’re excited to start this partnership, knowing the synergies between teams will amplify the efforts of talent.”
PHD Sydney MD, Stephanie Douglas-Neal added: “Celebrity Cruises is an incredible brand, with great values and a consumer proposition that exceeds customer expectations. They are a challenger in their category, and so from the outset we knew we wanted to work with Emma and her team. We are thrilled to start the journey together, and I personally can’t wait to go on one of their cruises.”
The agency said that with its appointment effective immediately, it will look to continue a strong return to growth for the brand, as travel restrictions lessen.
Recent wins for PHD include Swisse in its Melbourne office and the Brisbane Festival in the Queensland office.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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