Media agency PHD turns planning into global game
Video: Mumbrella’s Tim Burrowes discusses the launch of Source with PHD’s Chris Stephenson
Media agency PHD has launched a global planning and operating system aimed at putting gamification at the heart of its company culture.
The new system – two years in the making – is the brain child of PHD’s worldwide strategy and planning director Mark Holden who began developing it when he was running strategy for PHD in Australia.
Not sure I want my media agency playing games with my budget!
The great thing about “an MMO” is all the data that you capture.
In the short term, I hear that annual bonuses will be directly linked to “the best players on the Sauce”. Big bonuses to incentivise more gaming out of office hours, on the commute home, before falling asleep, with breakfast. It’ll become like a drug.
All the while, little do they know that Sauce is a learning and optimisation supercomputer …and soon all the PHD planners will be replaced with robots.
Scary times.
Apologies for behaving like a Troll, but seriously, truly BRILLIANT THINKERS don’t work for Media Agencies, anywhere in the World. Not for long anyway. Any chance we can cap the description down to say, Clever?
@ super mario – surely its better your media agency than your creative shop – media agencies are usually the ones reporting on the business outcomes.
I think its novel way of sharing work across the network, for that they deserve credit its easier than it sounds to do that.