The Peanuts Gang crack a Wonderful Pistachio
To mark its arrival into the Australian market, snack brand Paramount Farm’s Wonderful Pistachios has launched a new advertising campaign.
The four 15-second TV ads feature well known cartoons including Angry Birds, the Simpsons and Lucy from the Peanuts Gang ‘cracking’ the shells of Pistachios.
James Kfouri, regional director of sales for Paramount Farms said: “The distinctive personalities and sense of fun engendered by the recognisable characters showcased in our TVCs definitely have great appeal.”
He added: “We’ve also tested the TVCs’ acceptance among Australian audiences to ensure they had just the right sense of quirkiness and humour to give strong Wonderful Pistachios’ brand association and result in likely purchase intent.”
Created in-house by the brand, the ads will be supported by in-store sampling a point of sale executions and a PR campaign.