PHD wins media account for Dodo and iPrimus parent company, Vocus
The consumer division of Vocus – which includes the Dodo and iPrimus brands – has appointed PHD Melbourne as its agency of record.
PHD has been working with Vocus on a project basis since March, prior to which the brand was buying direct.
PHD will now buy media for Dodo
Simon Lawson, general manager of PHD Melbourne, said the agency has enjoyed working with Vocus on projects, so he was pleased to announce the longer-term partnership.
The account will be led by Kathryn Weatherlake, group business director, who said: “We’re excited to be working with the team at Vocus and helping to ignite and grow their portfolio of brands.”
Andrew Wynne, general manager of sales and marketing at Vocus said he was pleased to extend PHD’s remit with the brand.
“It goes without saying that PHD have shown themselves to be a real innovator in the industry, and we’ve seen Simon and his team take this mindset and drive real value from our media investment.”
PHD Melbourne has also won the Carlton & United Breweries account over the past 12 months, as well as Speakeasy Studio (CUB’s in-house digital agency) and Caydon Property Group.
