PHD wins Pink Batts

Tim Burrowes

June 10, 2009 3:10

Media agency PHD has won the planning and buying account for home insulation brand Pink Batts ahead of a stimulus package-driven marketing campaign.

The Government has said that it will pay up to $1,600 for houses that do not currently have ceiling insulation.

PHD will work with Clemenger BBDO who will produce the creative.

Pink Batts is owned by Fletcher Insulation.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Rachael Lonergan 10 Jun 09

Disappointed with this story Tim. Your tweet refers to an ‘insultation brand’ so I was expecting something much more risque to add a little warmth on a cold afternoon. ;-<

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mumbrella 10 Jun 09

Oops… I hope you don’t feel too insultated.

Cheers,

Tim – Mumbrella