PHD wins Pink Batts

Media agency PHD has won the planning and buying account for home insulation brand Pink Batts ahead of a stimulus package-driven marketing campaign.    

The Government has said that it will pay up to $1,600 for houses that do not currently have ceiling insulation.  

PHD will work with Clemenger BBDO who will produce the creative.

Pink Batts is owned by Fletcher Insulation.

Tim Burrowes

Tim Burrowes is the founder of Mumbrella. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

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topics businessClemenger BBDOMediaMedia agencyPHD

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Comments: 3

Rachael Lonergan 10 Jun 09

Disappointed with this story Tim. Your tweet refers to an ‘insultation brand’ so I was expecting something much more risque to add a little warmth on a cold afternoon. ;-<

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mumbrella 10 Jun 09

Oops… I hope you don’t feel too insultated.

Cheers,

Tim – Mumbrella

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