PHD wins Spirit of Tasmania media pitch
Spirit of Tasmania has appointed PHD as its media agency of record, following a competitive pitch process.
The agency has been tasked with providing “strategic direction and media buying expertise” for the travel brand.
The appointment comes as Spirit of Tasmania prepares for two new ships to join the fleet in 2026, offering increased capacity. It is expected that this will provide the company with significant growth, according to a release.
With PHD’s strategic support, Spirit of Tasmania has said it will be well-positioned to capitalise on the expansion.
Spirit of Tasmania’s general manager of sales and marketing, Kylie Holandsjo, said the agency “aligns perfectly” with the brand’s vision.
“As we prepare to welcome our new fleet and transform the experience we have with our customers, we’re confident that PHD’s expertise will help us connect with more spirited travelers,” she said in a release.
The partnership officially began last month. Simon Lawson, managing director at PHD Melbourne, said the team is “already applying their strategic expert” to “drive passenger growth” for the brand.
He said this is being supported by Omni, the open operating system that supports the Omnicom network.
Lawson added that the “recent surge of momentum” out of PHD Melbourne — including the recent win of Bunnings — has helped strengthen the agency: “We’re energised and ready to deliver on this partnership.”
Elsewhere, the agency has made leadership changes with the promotions of David Bielenberg and Elyse Foley. The pair moved into national roles in October.
It has however recently lost Tennis Australia, which appointed Atomic 212 last month. PHD held the account for four years. According to Tennis Australia, the agency’s contribution played a key role in helping the organisation “break new ground” across event campaigns, brand growth, and audience engagement.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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