PHD’s Chris Stephenson on agencies in 2016

http://youtu.be/tRYJye9CPJ8

Mumbrella’s Tim Burrowes chats to PHD strategy director Chris Stephenson about:

• The media agency’s new book, 2016: Beyond The Horizon
• Devices and how they will change behaviour
• How consumer sharing habits will change
• The socialisation of TV viewing and what it means for brands
• Implications for media agencies

Alice Terlikowski

topics advertisers Advertising brands Chris Stephenson Marketing Media media agencies media buying mumbrella house PHD television TV Video

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