Phillip Island Nature Parks showcase ‘Penguin Parade’ in tourism push

In a major tourism push, Phillip Island Nature Parks is showcasing the island’s famous penguin congregation, alongside other lesser-known tourist attractions through a video content series.

The content, created by video agency Visual Domain in partnership with News Corp, uses drone footage to capture the different features of Phillip Island.

Visual Domain’s first piece of content captures the island’s coast, forests and wildlife, including the popular tourist attraction commonly known as the Penguin Parade.

Roland Pick, communications executive at Phillip Island Nature Parks said the campaign aimed to showcase the beauty and environmental value of the whole island, not just the penguins. The campaign’s locations include Rhyll Inlet Wetlands, Pyramid Rock, Churchill Island Heritage Farm, Oswin Roberts Reserve, Forrest Caves and Cape Woolamai.

“During the tender process, we had to consider a video agency that from a resources and solution point of view, would be able to mitigate the challenges of filming in remote locations and in uncontrolled conditions,” said Pick.

“As a Phillip Island resident, I am immensely proud of our natural environment and of Phillip Island Nature Parks’ ongoing efforts to manage the area. This video series truly captures the essence of all that is wonderful about the island.”

James Lawler, creative director at Visual Domain said it was one of the biggest and most challenging projects Visual Domain has taken on to date.

“We wanted to craft a unique and visual story that allowed the viewers to immerse themselves in the experience, from feeling the anticipation of waiting for the penguins, to experiencing the enormity and openness of the wetlands,” said Lawler.

Visual Domain hid cameras in seaweed to capture footage of the penguins

Lawler said capturing the penguins without interfering with their colony was a key challenge, which they overcame by disguising a camera in seaweed.

“By disguising the camera in seaweed, we were able to take the viewer to places they wouldn’t be able to experience in person, while still instilling the feelings associated with seeing the penguins as they first come out of the water and march up the beach,” he said.

Daniel Onas, head of customer solutions as News Corp said he looked forward to brining the footage to audiences across the News Corp network.

“We are extremely excited to have partnered with both Phillip Island Nature Parks and Visual Domain in helping showcase the natural wonder that Phillip Island has to offer,” Onas said.

The campaign, which officially launches next month, includes13 main videos and 37 cuts, and will run on Phillip Island Nature Park’s website, Youtube, and Visual Domain’s Youtube.


  • Director / Producer / Editor – James Lawler, Visual Domain
  • Cinematographer – Tapasvi Mehta, Visual Domain
  • Camera / Lighting – Jason Kendirian & James Joo, Visual Domain
  • Communications Executive – Roland Pick, Phillip Island Nature Parks
  • Gaffer – Andy Martin Messersmith
  • Drone – Sam Hannan & Glen McGarry
  • 1st AC – Sionainne Costello

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