Woolworths increases focus on cheap prices in latest ad targeting families

The latest ad from supermarket giant Woolworths shows consumers just how far the family budget can stretch as a father of three is forced to cook for far more visitors than he had initially planned.

Created by M&C Saatchi, the ad sees a dad preparing lunch for his immediate family of five when one of his children runs past him with three friends, who he discovers will be staying for lunch.

They are followed by the man’s teenage son and his friend ‘Hulk’, before the third daughter enters the room with a vegetarian and friend who only eats white meat.

Despite the large and diverse food requirements, the dad still manages to cook lunch for the whole ‘family’ at an affordable price, courtesy of Woolworths’ savings.

Woolworths’ platform aims to demonstrate the brand’s understanding of what families go through when they have to cater for large numbers.

M&C Saatchi was appointed to Woolworths’ creative account early last year, and launched a new brand campaign in July with the tagline, ‘That’s Why I pick Woolies.’

Woolworth’s latest ad is the second iteration of the brand’s new platform.

  • Tom McFarlane – Creative Partner
  • Michael Andrews – Creative Director
  • Phil Leece – Associate Creative Director
  • Paula Kearny – Associate Creative Director
  • Niccola Phillips – Head of Art
  • Sophie Ayles  – Strategy Partner
  • Hayley Larkman – Group Head
  • Kayte Webb – Snr Account Director
  • Rod James  – M&C Head of Moving Image
  • Loren August  – M&C Executive Producer
  • Plaza Films – Production Company
  • Steve Hudson – Director
  • Peter Masterton – Executive Producer
  • Melissa Weinman – Producer
  • Song Zu – Sound

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