‘Phone, Sportsbet, Biden $1.53’: Trump’s cognitive test gets the Sportsbet treatment

Odds for the US election are live on Sportsbet, with the brand releasing a tongue-in-cheek ad in newspapers, referencing President Trump’s July interview with Fox News in which he spoke about passing a cognitive test.

President Trump repeated the words ‘Person, woman, man, camera, TV’ throughout his interview. Sportsbet has added ‘phone, Sportsbet, Biden $1.53’ to the list, indicating people can bet with the brand on Trump or Democratic candidate Joe Biden.

The ad ran in Nine’s mastheads

In the interview, President Trump believed the test he undertook, the Montreal Cognitive Assessment, indicated his IQ, however, it is actually used to indicate early signs of dementia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.