Photon Group sells C4, Be Interactive, Returnity and MessageNet to Salmat

Debt-laden Photon Group has sold five companies, the marketing group announced today.

The company has sold Be Interactive, C4, Returnity and MessageNet to Salmat for $75.3m.

It has also handed its British agency Sledge to its principals, who have taken on its liabilities.

The deal means that the Photon has reduced its debts to $122m.

Last year the five companies contributed nearly $30m to Photon’s revenue and $8.2m in profits.

Through a combination of sales, closures and mergers, Photon has now reduced its portfolio from 45 companies to 28.

CEO Jeremy Philip said: “A major priority over the past few months has been to simplify Photon’s structure, making it easier to execute its structure, manage our operations and make all aspects of our business more efficient.”


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