(Note: Although we filmed with permission, AWARD’s fee did not cover the filming of event host Julia Zemiro, who has this afternoon asked to be removed from the video. We were happy to oblige.)
Sydney agency Happy Soldiers has continued to pick up awards for its category-redefining campaign on behalf of pillow brand Tontine.
Friday night’s AWARD Awards saw Happy Soldiers pick up gold for creative innovation for its dated pillows initiative. It followed Thursday night’s AdNews Awards where the campaign – aimed at persuading the public to get used to the ideas of pillows having a replace-by date – won both ad campaign and media campaign of the year.
Just six golds were awarded, with Clemenger Group-aligned agencies taking the lion’s share. Three golds went to Australia and three to New Zealand.
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Clemenger BBDO Melbourne picked up two golds – both for Guide Dogs Australia with the creation of Support Scent. The campaign, best in show, had previously won silver at last year’s Cannes Lions integrated category.
The three NZ golds were:
Clemenger BBDO New Zealand – Theatre Ad – New Zealand Transport Agency – Community Service & Charity, Individual
Colenso BBDO Auckland—Going West- New Zealand Book Council- Animation (non computer generated)
Special Group- Iggy and Orcon –Together Incredible – Orcon – Integrated Solutions
The agency of the year was named as Saatchi & Saatchi Sydney, based on it receiving the most mentions overall across gold, silver and bronze – predominantly for its Toyota “Nothing Soft Gets In” ad and Toohey’s Beer Economy campaign.
Publicis was named network of the year.
Lion Nathan was client of the year.
Ray Black was inducted into the AWARD hall of fame.
The winners:
Film and Video
Television Commercials, individual – less than 30
- ‘Nana’ Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
- ‘Leak’ Lion Nathan Australia Saatchi & Saatchi Sydney Silver
- Grass Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
Television Commercials, individual – 30 seconds
- Natural Instincts – Tortoise Fosters Group Clemenger BBDO Melbourne Bronze
- Natural Instincts – Lizard Fosters Group Clemenger BBDO Melbourne Bronze
- ‘Fixing Things’ Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
- ‘SMS’ Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
- ‘Helping a Mate’ Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
- Thirst Is Creepy- Shoe Shop Frucor- Fresh Up Colenso BBDO Auckland Bronze
Television Commercials, individual – over 30 seconds
- Carlton Draught ‘Slo Mo’ Carlton United Breweries Clemenger BBDO Melbourne Silver
- Dove Love Fosters Group Clemenger BBDO Melbourne Silver
- ‘Nothing Soft Gets In’ Toyota Motor Corporation Saatchi & Saatchi Sydney Silver
- Lumix Skim Panasonic The Campaign Palace Sydney Bronze
- Working less HBF meerkats Silver
- Used to be HBF meerkats Bronze
- Lucky Dog New Zealand Lotteries DDB New Zealand Silver
Television Commercials, campaign – less than 30
Tooheys New ‘Beer is Currency’ Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
Television Commercials, campaign – 30 seconds
Tooheys New ‘Beer is Currency’ Lion Nathan Australia Saatchi & Saatchi Sydney Bronze
- ‘Fixing Things’
- ‘SMS’
- ‘Helping a Mate’
Television Commercials, campaign – over 30 seconds
Tooheys New ‘Beer is Currency’ Lion Nathan Australia Saatchi & Saatchi Sydney Silver
- ‘Nana’
- ‘Leak’
- ‘Grass’
- ‘Fixing Things’
- ‘SMS’
- ‘Helping a Mate’
Lumix FT2 Skim, Climber and GSeries No Panasonic The Campaign Palace Sydney, Bronze
- Lumix TZ1 Skim
- Lumix TZ1 Climber
- Lumix GSeries
Your health is all that matters HBF meerkats, Bronze
- working less
- used to be
- fish n chips
2degrees launch 2degrees mobile TBWA Tequila New Zealand, Silver
- 9c Text
- Chinwag
- Globehead
- Pillowfight
- Launch
Community service & charity, individual – any length
- Father and Son Starship DDB New Zealand Bronze
- Monkey WWF Leo Burnett Sydney Bronze
- Going West New Zealand Book Council Colenso BBDO Auckland Bronze
- Camel Girl Drug and Alcohol Office WA The Brand Agency Perth Bronze
Branded content, individual – any length
- All Blacks “Papier Mache” adidas TBWA Tequila New Zealand Bronze
- Ride The Coca Cola Company Publicis Mojo Sydney Silver
- Peep Show v Quebec The Coca Cola Company Publicis Mojo Sydney Bronze
- Playground The Coca-Cola Company Publicis Mojo Sydney/Exit Films Silver
Branded content, campaign – Any length. Including
All Blacks adidas TBWA Tequila New Zealand Bronze
- Paper Mache
- Door Drop
- Knitting
Burn Energy Drink The Coca Cola Company Publicis Mojo Sydney Silver
- Ride
- Playground
- Peep Show v Quebec
Interactive film, campaign – Any length
Ian’s Getting Ready AWARD Publicis Mojo Sydney Bronze
- Back, Sack and Crack
- Skin Colour
- Face Renewal
- Dance Class
- This Is Ian
Music Video
- Bastard Metal on Metal The Glue Society Bronze
Craft in Film
Direction Story telling and Performance
- Gerard and Maria National Disability Service The Feds Bronze
- Lucky Dog NZ Lotteries Commission The Sweet Shop Silver
- Dove Love Foster’s Group The Sweet Shop Bronze
- Nothing Soft Gets In Toyota Prodigy Films Bronze
- Double Life Tourism Victoria Exit Films Bronze
- Monkey WWF Leo Burnett Sydney Silver
- Ripple Effect Transport Accident Commission Exit Films Bronze
- Carlton Draught ‘Slow Mo’ Carlton United Breweries Plaza Films Bronze
Direction Design
- Keep it Pure Steinlager Pure/ Lion Nathan @radical.media Silver
- Boags ‘Pure’ Lion Nathan Revolver/Publicis Mojo Sydney Bronze
- Ride Coca Cola Exit Films Silver
Cinematography
- Keep it Pure Steinlager Pure/ Lion Nathan @radical.media Bronze
- Boags ‘Pure’ Lion Nathan Revolver/Publicis Mojo Sydney Bronze
- Double Life Tourism Victoria Exit Films Silver
- Ride Coca Cola Exit Films/Publicis Mojo Silver
Editing
- Ride The Coca Cola Company The Butchery Bronze
- Double Life Tourism Victoria The Butchery/Publicis Mojo Melbourne Silver
CG 3D Animation and Modelling
- Homework Consumer Affairs Victoria XYZ Studios Bronze
- Meticulous GIO Leo Burnett Sydney Silver
Digital Visual Effects
- Boags ‘Pure’ Lion Nathan Animal Logic Bronze
- Secret Training Optus The Feds/M&C Saatchi Sydney Bronze
- Crowd Rider Subaru Australia Leo Burnett Sydney Bronze
Animation (Non computer generated)
- Going West New Zealand Book Council Colenso BBDO Auckland Gold
- Wellington Patchwork Positively Wellington Tourism Yukfoo Animation Bronze
- Crash Test Eggs NZTA AIM Proximity Bronze
Production Design
- BT ‘Cash v. Shares’ BT FInancial Group Revolver Bronze
- Vodafone ‘In With The New’ Vodafone New Zealand Flying Fish New Zealand Bronze
- Monkey WWF Leo Burnett Sydney Bronze
Casting
- Cadbury Boost ‘Study Buddy’ Cadbury Revolver Bronze
- Soup Cart CONTINENTAL CUP-A-SOUP Prodigy Films Bronze
- ALAC ‘Sam’ ALAC Film Construction Bronze
- Barbara – Johnny Come Lately ANZ Plaza Films Silver
Original Music
- Weet-Bix Opera Sanitarium Turning Studios Bronze
- Keep It Pure Steinlager Pure / Lion Nathan Eclectic Music Machine Bronze
- Crowd Rider Subaru Australia Leo Burnett Sydney Bronze
- Housekeeping Expedia BMF Silver
Best use and/or arrangement of existing music
- Monkey WWF Leo Burnett Sydney Silver
- Playground Coca Cola Exit Films Bronze
- Everybody Hurts Transport Accident Commission Grey Melbourne Bronze
- Kia Sportage Grow Up Not Old Kia Australia Innocean Worldwide Australia Silver
- Together Incredible Orcon Curious Film Bronze
- Double Life Tourism Victoria Level Two Music/Publicis Mojo Bronze
- Carlton Draught ‘Slow Mo’ Carlton United Breweries Plaza Films/Level Two Music Silver
Sound Design
- Secret Training Optus Noise International Bronze
- Tooheys- 5 Seeds-Birds v’s Humans Lion Nathan SONG ZU Bronze
- Going West New Zealand Book Council Colenso BBDO Auckland Bronze
- Boags ‘Pure’ Lion Nathan Publicis Mojo Sydney/Nylon Studios Silver
Consumer Magazines, individual
- Tide Magttraction – Ketchup Proctor & Gamble Leo Burnett India Bronze
- KEBAB PRIME TV DRAFTFCB New Zealand Bronze
- ‘One Male Fragrance’ Toyota Motor Corporation Saatchi & Saatchi Sydney Bronze
- ‘Code Red’ Toyota Motor Corporation Saatchi & Saatchi Sydney Bronze
- Management Book LG Mobile Y&R Jakarta Bronze
- Chicklit LG Mobile Y&R Jakarta Bronze
- DHL From to-Europe DHL Ogilvy Beijing Bronze
Consumer Magazines, campaign
MAN VS WILD PRIME TV DRAFTFCB New Zealand Bronze
‘Nothing Soft Gets In’ Toyota Motor Corporation Saatchi & Saatchi Sydney Bronze
- Skeleton’
- ‘One Male Fragrance’
- ‘Manbags’
Newspapers, individual – black and white or spot colour
- Open 25 Hours McDonald’s DDB Sydney Silver
Newspapers, individual – colour
- Rothko SKY Television DDB New Zealand Bronze
- KEBAB PRIME TV DRAFTFCB New Zealand Bronze
- ‘183 Soft Vehicles’ Toyota Motor Corporation Saatchi & Saatchi Sydney Bronze
- ‘Manbags’ Toyota Motor Corporation Saatchi & Saatchi Sydney Bronze
- ‘CODE RED’ Toyota Motor Corporation Saatchi & Saatchi Sydney Bronze
- Chicklit LG Mobile Y&R Jakarta Bronze
- Management Book LG Mobile Y&R Jakarta Bronze
- Africa BBC Knowledge Three Drunk Monkeys Bronze
Newspapers, campaign
‘Nothing Soft Gets In’ Toyota Motor Corporation Saatchi & Saatchi Sydney Silver
- ‘183 Soft Vehicles’
- ‘Manbags’
- ‘CODE RED’
A Little Knowledge BBC Knowledge Three Drunk Monkeys Bronze
James Boags Draught Lion Nathan Publicis Mojo Sydney, Silver
Community Service & Charity, individual
- Navy ‘Human Frigate’ Defence Force Recruiting George Patterson Y&R Melbourne Bronze
- Navy ‘Human Submarine’ Defence Force Recruiting George Patterson Y&R Melbourne Bronze
- Navy ‘Human Transport’ Defence Force Recruiting George Patterson Y&R Melbourne Bronze
- Ping Defence Force Recruiting George Patterson Y&R Melbourne Bronze
Community service & charity, campaign
Navy ‘Human Fleet’ Defence Force Recruiting George Patterson Y&R Melbourne Silver
- Human Frigate
- Human Submarine
- Human Transport
Integrated campaign
Dry Dreams Fosters Group Clemenger BBDO Melbourne Bronze
- TV – Skeet Shooting
- TV – Show Jumping
- TV – Rocket Car
- Poster – Magazine Double Page Spread
- Interactive – Carlton Dry Dreams (URL)
- Outdoor – Dry Dreams
Tooheys New ‘Beer is Currency’ Lion Nathan Saatchi & Saatchi Sydney Bronze
- Other – ‘Beer is Currency’ Case study
- Other – ‘Beer is Currency’ Presentation board
- Print – ‘Beer is Currency’ – Sunscreen
- Print – ‘Beer is Currency’ – Reeling In
- Print – ‘Beer is Currency’ – Yard
- Print – ‘Beer is Currency’ – Moving House
- Print – ‘Beer is Currency’ – Melbourne Storm
- Other – ‘Beer is Currency’ – ‘Accepted Here’ Sticker
- Other – ‘Beer is Currency’ – ‘ IOU Coaster’
- DM – ‘Beer is Currency’ – Packaging re-design
- TV – ‘Beer is Currency’ – TV commercials – multiple: Nana, Leak, Grass, Fixing
- Things, SMS, Helping a Mate
‘Nothing Soft Gets In’ Toyota Motor Corporation Saatchi & Saatchi Sydney Silver
- Other – ‘Nothing Soft Gets In’ Case Study
- Other – ‘Nothing Soft Gets In’ Presentation board
- Print – ‘Nothing Soft Gets In’ Print-’One Male Fragrance’
- Print – ‘Nothing Soft Gets In’ Print-’Skeleton’
- Print – ‘Nothing Soft Gets In’ Print-’Manbags’
- Print – ‘Nothing Soft Gets In’ Print-’183 Soft Vehicles’
- Print – ‘Nothing Soft Gets In’ Print-’Code Red’
- Poster – ‘Nothing Soft Gets In’ Posters-’Hair Don’ts’
- Poster – ‘Nothing Soft Gets In’ Posters-’Herbal Tea’
- Poster – ‘Nothing Soft Gets In’ Posters-’Yappy Dog’
- Poster – ‘Nothing Soft Gets In’ Posters-’Collar’
- Poster – ‘Nothing Soft Gets In’ Posters-’Manbags’
- Outdoor – ‘Nothing Soft Gets In’ Outdoor-’Doof Doof’
- Outdoor – ‘Nothing Soft Gets In’ Outdoor-’White Shorts’
- Outdoor – ‘Nothing Soft Gets In’ Outdoor-’Matching Luggage’
- DM – ‘Nothing Soft Gets In’ Dealerships-’Declaration Form’
Yellow Chocolate Yellow Pages Colenso BBDO Auckland Silver
- DM – Yellow Chocolate
- Interactive – Yellow Chocolate
- Outdoor – Yellow Chocolate
- TV – Yellow Chocolate
- Radio – Yellow Chocolate
The Pacific TVNZ Colenso BBDO Auckland Bronze
- DM – Jonny’s letter
- Outdoor – Dog Fight
- Poster – Letter mural (street poster)
- Other – Dear Clara/Many letters (ad shels)
Iggy and Orcon Together Incredible ORCON Special Group Silver
- Other – Iggy Hype
- Interactive – Iggy Face Book App
- Poster – Iggy Street Posters
- TV – Iggy get Involved
- Interactive – Iggy banner
Lambassador Meat and Livestock Australia BMF Bronze
- TV – Lambassador UN Address
- TV – Sam’s diplambatic tour of the US
- Poster – Don’t be UNaustralian
- Poster – Butcher’s badges
- Poster – Butcher’s letters of appointment
- Interactive – The Lambassador Facebook page
- Interactive – The Lambassador Twitter stream
- Interactive – The Lambassador Yahoo 7 page
- Interactive – Banners and OTPs
- Other – Tony Burke diplomat
- Other – Donald Trump diplomat
- Other – Curtis Stone diplomat
- Other – Tanzanian diplomat
- Poster – Podium
Photochains Canon Australia Leo Burnett Sydney Bronze
- DM – Photochains 1
- Poster – Photochains 2
- Interactive – Photochains 3
- Other – Photochains 4
iSHOT The All Blacks adidas TBWA Tequila New Zealand Bronze
- Interactive – www.iSHOTthe2009AllBlacks.com
- Outdoor – www.iSHOTthe2009AllBlacks.com
- Other – www.iSHOTthe2009AllBlacks.com
On the card. Virgin Money Happy Soldiers Bronze
- TV – On the card.
- Poster – On the card.
- Print – On the card.
- DM – On the card.
Burn Energy Drink The Coca-Cola Company Publicis Mojo Sydney Silver
- Interactive – Ride
- Interactive – Playground
- Interactive – Peep Show v Quebec
- Print – Skate
- Print – Snow
- Print – Burn
- Other – Behind the Scenes 1
- Other – Behind the Scenes 2
- Other – BTS 3
Community service & charity, Integrated Campaign
Earth FM WWF Leo Burnett Sydney Bronze
- Radio – Earth FM 1
- Interactive – Earth FM 2
- Other – Earth FM 3
Support Scent Guide Dogs Australia Clemenger BBDO Melbourne Gold
- TV – Support Scent – ‘Thank you’ TVC
- DM – Brail Letter
- DM – Actual Scent
- Interactive – Support Scent Website (URL)
See The Person Scope Leo Burnett Melbourne Bronze
- TV – See The Person Video Clip
- Poster – See The Person Posters
- DM – See The Person DM
- Other – See The Person Live Performance
E Posters and Outdoor
Outdoor supersites & spectaculars, maxiscape &
- Dogfight TVNZ- The Pacific Colenso BBDO Auckland Silver
Targeted Indoor, individual
- Postcards/Business Cards Department of Tourism Philippines BBDO Guerrero/Proximity Philippines Silver
- Romance Novel LG Mobile Y&R Jakarta Bronze
- Management Book LG Mobile Y&R Jakarta Bronze
- Chicklit LG Mobile Y&R Jakarta Bronze
Community service & charity, individual – any size
- Theatre Ad New Zealand Transport Agency Clemenger BBDO New Zealand Gold
- Vote for Kids Tulakabataan Bates141 Manila Bronze
Community service & charity, campaign – any size
Navy ‘Human Fleet’ Defence Force Recruiting George Patterson Y&R Melbourne Silver
- Human Frigate
- Human Submarine
- Human Transport
Interactive and/or moving outdoor
- Kit Kat Chairs Nestle New Zealand JWT New Zealand Silver
- Magnatron Carlton United Breweries Clemenger BBDO Melboume Bronze
Ambient
Individual
- Supor Non-stick Pans Zhe Jiang Supor Co Ltd Leo Burnett Shanghai Bronze
- Trailer IKEA Leo Burnett Hong Kong Silver
Print Craft
Copywriting, individual
- Van Gogh SKY Television DDB New Zealand Bronze
- Rothko SKY Television DDB New Zealand Bronze
Typography, individual
- Big Mouth Zine WorkSafe Victoria Lifelounge Silver
Art Direction, individual
- Rothko SKY Television DDB New Zealand Bronze
Art Direction, campaign
Where Spring Comes From Spring Valley George Patterson Y&R Melbourne Bronze
Sounds Like Us Radio New Zealand Clemenger BBDO New Zealand Bronze
- Caravan
- Pavlova
- Bush
- Beehive
- Ugg Boot
- Nana’s Knitting Basket
- Maori
- Pasifika
Navy ‘Human Fleet’ Defence Force Recruiting George Patterson Y&R Melbourne Silver
- Human Frigate
- Human Submarine
- Human Transport
Books LG Mobile Y&R Jakarta
- Romance Novel
- Management Book
- Mystery Novel
- Chicklit
- Bronze
A Little Knowledge BBC Knowledge Three Drunk Monkeys, Silver
James Boags Pure Lion Nathan Publicis Mojo Sydney Silver
Photography, individual
- Ocean WWF Leo Burnett Sydney Bronze
- Rainforest WWF Leo Burnett Sydney Bronze
- Icefield WWF Leo Burnett Sydney Bronze
Photography, campaign
Navy “Human Fleet” Defence Force Recruiting smetana photography Bronze
Fragile Beauty WWF Leo Burnett Sydney Silver
- Ocean
- Icefield
- Rainforest
James Boags Pure Lion Nathan Publicis Mojo Sydney Bronze
Burn Energy Drink The Coca Cola Company Publicis Mojo Sydney Silver
- Skate
- Snow
- Flame
- Behind the Scenes 1
- Behind the Scenes 2
- Behind the Scenes 3
Illustration, campaign
The ECD is out of the office 4A Yahoo! Creative Awards bates141 Bronze
- Tian It Ng
- Nick Lam
- Sonal Dabral
- Polly Chu
Digital enhancement and manipulation, individual
- Mini Rollercoaster British United Automobiles, Autohub Group DM9JaymeSyfu Bronze
- Rolled up bed: Steel Bed Outdoor Innovation Co.,Ltd. ILLUSION CO.,LTD. Silver
- Ivory WWF THAILAND ILLUSION CO.,LTD. Silver
Digital enhancement and manipulation, campaign
Spring Valley – Where Spring Comes From Spring Valley/Schweppes Toby and Pete Silver
Burn Energy Drink The Coca Cola Company Publicis Mojo Sydney Bronze
Radio
Over 30 seconds
- Van Gogh SKY Television DDB New Zealand Silver
- Pollock SKY Television DDB New Zealand Silver
- Rothko SKY Television DDB New Zealand Silver
- Chaos hbf meerkats Bronze
- Groceries Diageo Australia Leo Burnett Sydney Bronze
- Pottery Diageo Australia Leo Burnett Sydney Bronze
Campaign
Arts Channel SKY Television DDB New Zealand Silver
Friday Nights Diageo Australia Leo Burnett Sydney Bronze
- Shampooing
- Pottery
- Groceries
- Reading
Community service & charity, individual (any length)
- Breathe Office of Road Safety Marketforce Bronze
Copywriting
- Pottery Diageo Australia Leo Burnett Sydney Bronze
Production in Radio, campaign
Friday Nights Diageo Australia Leo Burnett Sydney Bronze
- Reading
- Pottery
- Groceries
Direct Marketing
Flat Direct Mail
- HOUR LONG LETTER APN DRAFTFCB New Zealand Bronze
Dimensional Direct Mail
- Plastic Flowerz EMI M&C Saatchi/Mark Sydney Bronze
Direct Response Advertising, campaign – single
Iggy and Orcon Together Incredible ORCON Special Group Bronze
- Iggy Get Involved
- IGGY Behind the scenes
- Iggy launch
Community service & charity, individual
- CityGT VicRoads JWT Melbourne Silver
- Source Code Australian Defence Force George Patterson Y&R Melbourne Bronze
- Vote for Kids Tulakabataan Bates141 Manila Bronze
Community service & charity, campaign
Live Rescue Coastguard NZ Ltd DDB New Zealand Silver
- Other – Live Rescue Stunt
- Interactive – Live Rescue Website
- TV – Live Rescue
- Radio – Live Rescue
Support Scent Guide Dogs Australia Clemenger BBDO Melbourne Gold
- TV – Thank you TVC
- DM – Brail Letter
- DM – Actual Scent
- Interactive – www.supportscent.com
Wear It With Pride Acon M&C Saatchi/Mark Sydney Bronze
- Print – Wear It With Pride
- Poster – Wear It With Pride
- Outdoor – Wear It With Pride
Tune In To Me UNICEF Malaysia Leo Burnett Advertising/ARC Bronze
- Poster – Tune In To Me
- Print – Tune In To Me
- Interactive – Tune In To Me
- Radio – Tune In To Me
- Other – Tune In To Me
Art Direction for Direct, individual – any medium
- MOSTNIFICENT BMW MINI NZ DRAFTFCB New Zealand Bronze
Integrated Solutions
- Magnatron Fosters Group Clemenger BBDO Melbourne Bronze
Red Flag The North Face Ogilvy Shanghai Bronze
- Outdoor – Red Flag Interactive – Red Flag
- Print – Red Flag
- Other – Red Flag
Solo Lucky Undies Schweppes BMF Bronze
- Interactive – Lucky Dance
- Interactive – The Chant
- Interactive – The Cramp
- Interactive – The Flip
- Interactive – The Free Kick
- Interactive – The Gee Up
- Interactive – The Red Card
- Interactive – The Showpony
- Interactive – The Wall
- Interactive – Socceroos personalised films
- Other – The Solo Luck Truck (Ambient)
- Poster – Solo Lucky Undies Poster
- Interactive – The Solo Lucky Undies Website
- Other – Solo Lucky Underpants (Product)
- Other – Solo Lucky Underpants (Packaging)
- Radio – Solo Lucky Undies
Lola Techie Bayan Telecommunications BBDO Guerrero/Proximity Philippines Silver
- TV – Gaming
- TV – Parts
- Print – Chat
- Interactive – Facebook
- Outdoor – Chatboxes
- Interactive – Twitter
It’s No Picnic Cadbury George Patterson Y&R Melbourne Bronze
- DM – It’s No Picnic
- Interactive – It’s No Picnic
- TV – It’s No Picnic
Iggy and Orcon Together Incredible ORCON Special Group Gold
- TV – IGGY HYPE
- Poster – IGGY Poster
- Interactive – IGGY Face Book APP
- Interactive – Iggy Banner
Canvas 2 Kickass Just Car Insurance George Patterson Y&R Melbourne Bronze
- Interactive – Canvas 2 Kickass Website
- Print – Canvas 2 Kickass Print
- TV – Canvas 2 Kickass TV
Photochains Canon Australia Leo Burnett Sydney Silver
- Other – Photochains 4
- Interactive – Photochains 3
- Poster – Photochains 2
- DM – Photochains 1
Alternative media, individual
- The Great Christmas Wrapping Paper Swindle Football Federation Australia Lowe Sydney Bronze
- Beach Blaster Cottee’s George Patterson Y&R Melbourne Bronze
- Magnatron Carlton United Breweries Clemenger BBDO Melbourne Bronze
Alternative media, campaign
- Yellow Chocolate Yellow Pages Ltd Colenso BBDO Auckland Silver
Digital Direct Response, individual
- Pop What You’re Not Mercedes Benz Australia Clemenger BBDO Proximity Bronze
- It’s No Picnic Cadbury George Patterson Y&R Melbourne Bronze
- Orcon Business Banner ORCON Special Group Silver
- Canvas 2 Kickass Just Car Insurance George Patterson Y&R Melbourne Bronze
Design
Annual reports and prospectus
- Beer Coasters Asia Pacific Breweries George Patterson Y&R Brisbane Silver
Brochure and catalogue
- ‘Chippendale Printers Brochure’ Chippendale Printers Saatchi & Saatchi Sydney Bronze
- EyeSaw 2009 Catalogue EyeSaw/AGDA Naughtyfish Design Bronze
Promotional and poster design
- J.03-511 Green Pedestrian Crossing China Environmental Protection Foundation DDB China Group Bronze
Integrated design
Sydney Festival 2010 Brand Sydney Festival Saatchi & Saatchi Sydney Silver
- Sydney Festival brochure 1
- Sydney Festival brochure 2
- Sydney Festival brochure 3
Environmental Design
- Green Pedestrian Crossing China Environmental Protection Foundation DDB China Group Silver
Innovative typography, individual
- Big Mouth Zine WorkSafe Victoria Lifelounge Silver
Digital
Website – Business to consumer
- The Order Of Coopers Coopers kwp! Advertising Bronze
Digital Campaign – Business to consumer
Smarties 8 Colours of Fun (Blue) Nestle JWT Sydney Bronze
- Smarties 8 colours of fun DVD – Digital Social Media Case Study
Dedicated Followers of No One Digital Volkswagen Group Australia DDB Sydney Bronze
- Interactive – Dedicated Followers of No One Digital
I surf because Billabong Design Royale Bronze
- Interactive – I surf because
Yellow Chocolate Yellow Pages Colenso BBDO Auckland Silver
- Interactive – Yellow Chocolate
The Extraordinary Taxi Ride Tourism Western Australia HOST Bronze
- Interactive – The Extraordinary Taxi Ride
Photochains Canon Australia Leo Burnett Sydney Silver
- Interactive – Photochains
Digital Campaign – Business to business
Ian’s Getting Ready AWARD Publicis Mojo Sydney Bronze
- Interactive – Ian’s Getting Ready
Digital Campaign – Community service & charity, public
Cure The Bullies Website SchoolAid and the Vodafone Foundation HOST Bronze
- Interactive – Cure The Bullies Website
Online Ad – Banner ad (including expanders)
- iPad ‘Tip Me Over’ Yellow RAPP/Tribal NZ Bronze
- Orcon Business Banner ORCON Special Group Silver
Games – Mobile
- Taronga Zoo – Monkey Mayhem Taronga Zoo Deepend/Nomad Bronze
Games – Online
- Fantasy Cheaters League HOST HOST Bronze
Digital Kiosk, Point of Sale, On-Site
- NIKEiD Generator Harajuku Nike Japan beacon communications k.k. Bronze
Online Promotion
- Iggy Face Book App ORCON Special Group Silver
- It’s No Picnic Cadbury George Patterson Y&R Melbourne Bronze
- Dirty Dishes Campaign PZ Cussons Morning Fresh DDB Group Melbourne Bronze
- Canvas 2 Kickass Just Car Insurance George Patterson Y&R Melbourne Bronze
Viral Film
- Chokito Nestle JWT Sydney Bronze
- Monkey WWF Leo Burnett Sydney Bronze
- Ride The Coca Cola Company Publicis Mojo Sydney Silver
Mixed Digital Campaign
Respectful Relationships (The Line) Department of Families JWT Sydney Bronze
- A – Facebook fan page
- B – Poll
- C – Blog
Social Media
Photochains Canon Australia Leo Burnett Sydney Bronze
- Photochains1
- Photochains 2
- Photochains 3
The COKE Machine Fairy Coca-Cola South Pacific HOST Bronze
- The COKE Machine Fairy – Mobile/Foursquare
- The COKE Machine Fairy – Twitter
- The COKE Machine Fairy – Facebook
- The COKE Machine Fairy – Winners
Weird & Wonderful
- Nimble as a mouse Toyota New Zealand Saatchi & Saatchi New Zealand Silver
Creative Innovation
- Engine-driven free kicker Castrol Ichi-GO BP Castrol K.K. Ogilvy & Mather Japan Bronze
- Dated pillows. Tontine Happy Soldiers Gold
- Sun Sound Cancer Council NSW Three Drunk Monkeys Silver