Pillows and guide dogs dominate AWARD Awards

Tim Burrowes

February 28, 2011 2:47

(Note: Although we filmed with permission, AWARD’s fee did not cover the filming of event host Julia Zemiro, who has this afternoon asked to be removed from the video. We were happy to oblige.)

Sydney agency Happy Soldiers has continued to pick up awards for its category-redefining campaign on behalf of pillow brand Tontine.

Friday night’s AWARD Awards saw Happy Soldiers pick up gold for creative innovation for its dated pillows initiative. It followed Thursday night’s AdNews Awards where the campaign – aimed at persuading the public to get used to the ideas of pillows having a replace-by date – won both ad campaign and media campaign of the year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

carrob 28 Feb 11

Dude.

Did ANYONE sit through all those awards? I got RSI just scrolling to the bottom of the page.

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ed 28 Feb 11

What’s with the smiley face lady?

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JG 28 Feb 11

Wouldn’t it be quicker to list who didn’t win an award?

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The Accountant 1 Mar 11

Hold on, the promotion for the actual AWARD awards one bronze for best interactive film???? Can someone tell me how this is not a conflict of interest?

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