Pilot launches bold, cheeky out-of-home campaign sharing ‘shocker performance stories’

November 29, 2023 10:23

Digital healthcare clinic Pilot is hoping to destigmatise men’s intimate health, with a cheeky new out-of-home (OOH) campaign encouraging men to “put it all out there”.

The campaign comes off the back of a national survey conducted by Pilot and YouGov, that found there is a misplaced sense of shame among men when it comes to intimate health.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.