Pine O Cleen and the Australian Red Cross continue partnership for the ‘Cleen Up Program’
Disinfectant brand Pine O Cleen is partnering with the Australian Red Cross for a second year for its ‘Cleen Up Program’.
The announcement:
As the impact of major disasters and emergencies in Australia continue, iconic disinfectant brand**, Pine O Cleen, enters its second year of partnership with Australian Red Cross. The ‘Cleen Up Program’ is a three-year commitment addressing the growing need for a sustained and long-term approach to disaster recovery.
The ‘Cleen Up Program’ most recently supported those impacted by Tropical Cyclone Jasper in December 2023 and the heavy rainfall and flooding that hit Far North Queensland soon after. To assist with the clean-up in these communities, Pine O Cleen supplied cleaning and hygiene products for individuals to use within their homes and for Emergency Services Australian Red Cross volunteers to utilise at community spaces and recovery centres.
Queensland State manager of emergency services, Collin Sivalingum, says that while the recovery process is incredibly complex, and each disaster requires a different response, hygiene plays an important role in these efforts.
“Our partnership with Pine O Cleen means we are well equipped with hygiene and cleaning products throughout our recovery centres, which helps ensure better health and wellbeing for our community members and the organisations involved in the response and recovery efforts.”
“Australian Red Cross is not just there in the days or weeks after a major disaster. Longterm support in the months and years afterwards is crucial to help build resilience within communities and give them the best chance of recovery.”
In April, customers can get involved and help support the ‘Cleen Up Program’ by purchasing any Pine O Cleen product at Coles instore and online. This purchase will contribute to a donation to Australian Red Cross of up to $100,000*, to directly support communities impacted by disasters and other emergencies in Australia.
Florence Paoli, marketing director ANZ at Reckitt Hygiene, said, “Pine O Cleen has been trusted by Australians for cleaning and hygiene routines around their homes for more than 70 years. This trust is the foundation of our brand values, and we are so proud to enter the second year of our partnership with Australian Red Cross. We’ve seen the impact the program has had on communities in the immediate clean-up response and throughout the long-term recovery process, specifically for people impacted by the floods in Far North Queensland, South Australia, Northern NSW, and the Northern Territory.”
“We’re committed to our collaborative effort with Australian Red Cross, so throughout April all Pine O Cleen products purchased in Coles will help support Australian Red Cross in their recovery efforts and provide long-term support to those most in need” she said.
To date, Reckitt has supported Australian Red Cross with up to $500,000*** in monetary donations and the supply of hygiene and cleaning products to disaster-impacted communities.
Always read the label and follow the directions for use.
*$0.20c from every Pine O Cleen product purchased in Coles between 3 – 30 April 2024 will be donated by Pine O Cleen to Australian Red Cross Society (ABN 50 169 561 394), up to $100,000. Donation to be made in June 2025. Always read the label and follow the directions for use.
** Nielson MAT to 31/01/24, Best selling liquid disinfectants brand in Australian Grocery***Value based on combination of product and cash donation during period Dec 2023 – Feb 2024. Product value based on RRP at time of donation.
Source: DEC PR
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