Pinstripe Media’s Flying Solo ends seven-year relationship with Foxtel Media, moves sales in-house

Microbusiness website Flying Solo has moved its sales function in-house, ending a seven-year relationship with Foxtel Media and effective immediately.

The site, which has 120,000 microbusiness owner members, was acquired by Sunrise host David Koch’s Pinstripe Media in 2017.

Pinstripe and Foxtel Media (formerly known as MCN before a rebrand last month), worked collaboratively on campaigns for companies like Telstra, MYOB, and the NSW Government. However, Pinstripe said the recent growth of its own commercial team made moving Flying Solo’s sales function in-house the right move.

“It has been great working with MCN (now Foxtel Media) since we took over Flying Solo two years ago,” Koch, Pinstripe’s chair, said.

“Their team knew the site inside and out, had solid relationships across the market, and were passionate about helping brands reach business owners. But our business is now at a stage where it makes sense for us to handle all commercial discussions and campaigns.”

Koch’s Pinstripe Media acquired Flying Solo in 2017

Foxtel Media wished Flying Solo the best and added it will work with the new sales team to ensure a smooth handover.

“Flying Solo have been a fantastic partner to work with over the years and it has been exciting for us to watch their business grow. We wish them all the best and will work closely with them during this transition period,” partnerships director, Daniella Serhan, said.

Advertisers wanting to work with Flying Solo will now have Ross Kidd as their point of contact, the newly-appointed commercial director at Pinstripe, who added: “Being a new member of the Pinstripe team, I’m amazed at how deeply they understand the small and micro business audience, and therefore how much potential there is for brands to get genuine results and engagement through their sites, including the very popular Flying Solo.”


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