Pinterest expands its AR tools with new shopping product
Pinrterest has today launched a new shopping product, Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality.
This latest AR technology from Pinterest enables Pinners to virtually place items from US retailers like Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.
Try On for Home Decor is launching only in the US at this stage, however the platform has plans roll it out globally in the future, including in Australia.
As the rise in social commerce continues and AR rapidly becomes an expectation for online shopping, Pinterest continues to add to the platform’s shopping capabilities. Try On for Home marks the third Try On product Pinterest has launched in the past two years (AR Try on Lipstick in 2020 and AR Try on Eyeshadow in 2021), further highlighting its commitment to making it easier for Pinners to go from inspiration to action, and continuing the adaptation of AR/VR technology as it transitions into a more metaverse-focused environment.
The feature is powered by Pinterest’s Lens camera search technology. Pinners will be able to adjust the product within the camera view to see how it fits in their space (scale) and how well it goes with their existing home décor (aesthetic). With augmented reality rapidly becoming an expectation for online shopping experiences, especially for home décor, among the growing conversation and interest in the metaverse, Pinterest is making it easier for its 85 million Pinners who actively engage with home content to go from inspiration to action.
According to the platform’s internal research and data, in the past year, there’s been a 32% increase in the number of Pinners engaging with shopping surfaces on Pinterest. As people continue to use visual search to shop on Pinterest, Lens camera searches specifically have increased year-on-year by 126%. Try on for Beauty usage by Gen Z and Millenials has increased by 28% and 33% respectively.
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