Pippa Berlocher named EssenceMediacom CEO as Pat Crowley moves into client lead role

Calum Jaspan

February 8, 2023 7:00

GroupM’s largest and newest agency, EssenceMediacom has a new CEO in Pippa Berlocher, with current boss Pat Crowley set to stay with the agency, moving into the client-facing role of managing partner.

Berlocher arrives from IPG Medibrands, where she has been APAC president of Reprise for the past two years, based in Singapore, with the move further evidence of EssenceMediacom’s digital-first focus. Berlocher is also the second CEO to be hired by Aimee Buchanan from the Mediabrands agency in the past year.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.