Pitch consultancy The Agency Register rebrands as Pitch Perfect Advisors

Peter McDonald’s pitch consultancy The Agency Register has rebranded changing its name to Pitch Perfect Advisors.

The change was part of a brand refresh said McDonald who added the company had also taken the opportunity to refresh its website and online presence. 

“We won’t be using The Agency Register name actively anymore but I prefer to make a move to a new name rather than hanging on to the old name,” said McDonald. 

“History isn’t that important it’s more about what you are doing in your work.”

Pitch Perfect Advisors will continue to advise a number of Australia’s largest brands on their business and the consultancy process.

“We have the experience that we have distilled and refine but the old identity is not that useful to us anymore,” he said

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Peter McDonald pitch perfect

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Metlife Securities 22 Nov 13

Sometimes, the people working for the brand is more popular or carries a better branding than the brand name or company itself. – James

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