Pitch Watch: Creative agency named for Census campaign; Carsguide picks new content agency
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this wrap-up: Creative agency named for the upcoming Census; CarsGuide makes move for creative content agency.
Creative agency named for the Census
Six months before the next big stocktake of Australia the Bureau of Statistics has named BWM Dentsu Melbourne as its new creative agency to raise awareness for the project.
The appointment comes after a competitive pitch with the agency responsible for driving awareness of and participation in Australia’s digital first Census later this year.
Duncan Young, of the Australian Bureau of Statistics, said: “The Census is an important event that touches everyone across Australia.
“We needed to find an agency that could show people not only how quick, easy and secure the Census process is, but also demonstrate how their information will be used to improve the ways that governments serves their communities in the future.
“BWM Dentsu was the stand-out choice, as they were able to capture the message of the 2016 Census in a clear and engaging way. We’re looking forward to seeing this campaign come to fruition.”
The integrated campaign will consist of three phases: an approach phase, the Census night itself, and a post-Census reminder phase.
Mark Watkin, managing director, BWM Dentsu Melbourne, said: “This integrated campaign is reaching out to everyone in Australia – a massive undertaking. It’s an incredible chance to remind people that we’re all part of a single national community and that it’s important every Australian takes the time to participate.”
The 2016 Census takes place August 9, 2016.
CarsGuide names new content agency
Independent creative content agency Red Engine SCC has been named as the lead creative content agency for CarsGuide.
The agency has been tasked with creative support for the brand with a strong focus on social video to help the automotive trading platform deepen engagement with car buyers.
Red Engine SCC managing director, Julian Townley, said: “Our strategically-led approach to content saddled with creative agency smarts and a deep understanding of the channels it’s deployed across is driving strong results for our clients.
“We have a proven capability to generate content lead ideas based on sound strategy and our continued growth demonstrates the growing demand for content that cuts through and resonates with its audience.”
The agency has also moved offices after expanding its head-count in recent weeks.
