Pitch Watch: Jetstar drops Big Red; UM hires Tony Phillips for Coles; Devondale and DDB split; Aussie Home Loans; Momentum Energy
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up: Jetstar (creative appointment); Coles (update on media pitch); Aussie Home Loans (new creative pitch); Devondale (update on creative pitch); Village Roadshow (shortlist); Cancer Council NSW (media appointment); Momentum Energy (new media pitch); WA Tourism (new pitch).
Jetstar dumps Ted Horton and Big Red after 11 years
The Devondale work has been exceptional in recent times. If that business goes up for pitch, what’s the point?
Devondale’s ads in 2014 were some of my favourite work. Crazy to think they’re moving away from DDB…as an impartial client with no relationship to either.
The devondale ads are a perfect example of how the wrong type of creativity doesnt do a thing.
Low media weights
Poor branding
no consistency
No linkage to the product
Humour better suited to ironic hipsters than MGB’s
I can easily see this creative work not being correlated with sales.