Pitch Watch: Maserati consolidates its media account; Pepsico grows roster across brand portfolio; Bolle Italia appoints PR agency
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up: Maserati consolidates media, Pepsico grows agency roster, Bolle Italia appoints PR agency.
Maserati moves media buying to one agency
Match Media has taken full responsibility for the media buying requirements of car brand Maserati.
Maserati had previously split its buying with Match holding the strategy component and Ikon the buying and other components of the account.
Bilgen Tug, national marketing manager Maserati Australia and New Zealand, said: “After a successful six-year history with Match as our strategic planning partner we have chosen to extend this relationship into full service with the agency.
“Over the years Match have always been a strong business partner to the Maserati team, demonstrating their strategic thinking capabilities as well as their ability to produce great work that delivers business results. We are excited to now have both planning and buying sitting within Match and look forward to many more successful years to come.”
Zara Cobb, head of planning & knowledge at Match Media, added: “We have had a long and successful relationship with Maserati and the whole Ateco team, and we are excited to extend our partnership with the full remit now sitting with Match. We look forward to many more successful years together growing the Maserati brand in Australia and New Zealand.”
Bolle Italia appoints F4ward as its PR agency
Australian wine festival Bolle Italia has appointed PR agency F4wards as its new agency.
Bolle Italia is coming to Sydney in October 2016 with Health Felton of Global Grapevine saying: “We are thrilled to work with F4WARD agency who have a strong track record of working with foodie media and influencers to help tell authentic stories.
“We want Bolle Italia wine festival to give Australians the rare opportunity to taste quality Italian sparkling wines coming into the market, and learn how to recognise the difference”.
Fergus Kibble founder of F4WARD agency said, “The F4WARD team is delighted to partner with Bolle Italia founders and Italian sparkling wine importers, Heath Felton and Marco Zaccariotto to bring to life Australia’s first celebration of sparkling Italian wines.”
Pepsico builds local roster with two new appointments
Soft drink and snack food giant Pepsico has grown its roster by two, with Sydney digital agency Lash Creative appointed to handle the launch of Facebook pages for Nobby’s Nuts and Cheetos.
The agency will handle the strategic planning, content creation and social media management for both brands.
“We’re very privileged to be working with Pepsico on such great brands. It will be an exciting time for both the Lash team and our clients to see what we can achieve locally with both brands on a social level.” said Lash Creative’s managing director, James Chung.
In another digital move, Pepsico has also appointed Red Engine SCC as its new lead digital agency.
Pepsico’s senior director franchise beverages, Brad Van Dijk, said it was an exciting move for the company.
“We are very excited about this new partnership with Red Engine SCC and the opportunities for engaging further with our consumers,” Van Dijk said.
The agency will work with brands including Pepsi, Pepsi Max, Mountian Dew and Gatorade.
