Pitch Watch: Slater & Gordon moves traditional buying from Mediacom; New creative agencies for Bulla and Cure Brain Cancer
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up the latest on: Slater & Gordon (account win), Bulla (account win), Cure Brain Cancer Foundation (account win).
Slater & Gordon parting with Mediacom
After a three month media pitch high profile law firm Slater & Gordon has appointed PHD as its media agency, Mumbrella can reveal.
The Omnicom agency will take over traditional media buying for the law firm while digital and search is understood to be remaining with incumbent Mediacom until into the new year.
It is unclear which will do the digital media buying beyond that.
Slater & Gordon declined to comment on the details of their decision but confirmed the pitch for the account, worth $9m, had been concluded.
”The media pitch to be the Australian agency for Slater and Gordon has now been completed and the participants have been advised of their respective outcome,” said Kalle Amanatides head of marketing for Slater and Gordon.
The decision came after a competitive pitch process which also included Carat, Havas, and Slingshot.
Mediacom has recently lost a number of accounts including Canon, EA Games and PVH Brands.
Bulla appoints Publicis Mojo as its creative agency
Publicis Mojo Melbourne has been appointed to lead creative for dairy company Bulla more than a year after the company parted ways with Grey Melbourne.
“In a tough pitch process, Publicis Mojo was a standout contender,” said Nick Hickford, general manager, marketing and innovation for Bulla. “Their creative work demonstrated real understanding of our brand and the categories where we compete.”
The agency was appointed after a creative pitch process involving four agencies.
Hickford added: “We have ambitious plans and targets for our products and we believe Publicis Mojo’s campaign will provide us with highly differentiated messaging that will connect well with our customers.”
Mojo general manager Georgina Pownall said the agency had redesigned its approach to business development in competing for Bulla under Hickford’s differentiated communication services model.
“The dairy marketing category is highly competitive and many brands are struggling to achieve differentiation,” said Georgina Pownall, general manager of Publicis Mojo Melbourne. “We believe our work will be truly innovative for the category and we are looking forward to a strong partnership with Bulla.”
Cure Brain Cancer Foundation picks Grey Sydney
Cure Brain Cancer Foundation has appointed Grey Sydney as its agency of record following a creative pitch.
The foundation is the peak organisation for brain cancer research, advocacy, awareness and fundraising in Australia with Julia Schaefer head of marketing and communications saying: “Our strategy is to collaborate with the most brilliant minds in the world to move the dial on brain cancer survival, which is appallingly low.
“Grey’s creative brilliance and team ethos fit perfectly into our cohort; they want more than anything to be famously effective for doing us all out of a job, which is not something you’d ordinarily receive from an agency partner.”
Paul Worboys, COO of Grey Group Australia, said: “We are thrilled to be working with Cure Brain Cancer. There isn’t enough praise that can be directed towards these guys. They not only do an amazing job raising funds for this devastating and often overlooked disease, but are also supporting and driving global clinical trials to eradicate this disease. It’s also amazing to see a ‘charity’ operate in such a positive and disruptive manner – they really are breaking conventions. It’s so smart and refreshing.”
“When you know that brain cancer kills more children in Australia than any other disease, you realise just how important it is for this foundation to succeed, and we are so proud to be a part of it.”
Nic Christensen
Ouch for Mediacom Melbourne.
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No surprises here…
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Losing clients and staff…
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