Pizza Capers tells diners life’s too short for ‘crap’ food in new ads

Pizza Capers is targeting lunchtime takeaway eaters in a new campaign for its “Phat Boy Pizza Wrap” which will include TV and cinema advertising as well as digital media.

In a bid to increase its market share in the highly competitive takeaway food industry, Pizza Capers is going after the lunch, rather than dinner, market after research showed Australians are now eating more takeaway during the day than they are for dinner.

The new television commercial features the brand’s “Aussie larikin” Tracker Tracker who was introduced into the retailer’s advertising late last year.