Pizza Capers channels Crocodile Dundee to return focus to food

Pizza Capers has taken a swing at the big players in the industry with a new campaign pitting an urban tracker against the pizza tracker technology of its rivals, with the message the big guys are focusing on technology rather than pizza quality.

The small Queensland-based pizza chain’s ad shows a man using old fashioned tracking methods (aka leg work) to follow the delivery driver for a rival pizza company, wait for him to hand over the pizza to the customer, then knock the pizza out of the customer’s hand before handing him a Pizza Capers pizza box, and telling him: “That’s not a pizza, this is pizza,” echoing the famous line from Aussie film Crocodile Dundee “That’s not a knife, a knife”.