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Pizza Hut romances Four’N Twenty in new campaign pushing pizza-pie combo

Pizza Hut has unveiled its latest collaborative pizza effort, teaming up with Four’N Twenty for a new Stuffed Crust Pizza, with a campaign pitching it as Australia’s favourite lovechild.

The campaign, created by Host, tracks a romantic relationship between Four’N Twenty and Pizza Hut, before things turned sour as Pizza Hut started having some odd cravings before introducing Four’N Twenty to their lovechild: a half pizza-half pie delicacy.

Pizza Hut Australia head of marketing and innovation Fatima Syed said in a statement: “Aussies love pizza and we love pies, so in a world first we’ve brought these two legendary foods together in the crust, the perfect combination for the heart of the footy season.”

Four’N Twenty general manager Stuart Smyth said in a statement: “It really has been an exciting process to work with one of the world’s biggest pizza brands, seeing our newest addition, the Four’N Twenty Pie Bites, fit so well into Pizza Hut’s famous Stuffed Crust pizzas.”

Earlier this year Pizza Hut was forced to pull its ad campaign for its Mitey Stuffed Crust pizza and was “reviewing all imagery” around the promotion after Vegemite’s owner Kraft took exception to its treatment of the brand.

Syed has previously told Mumbrella the company is looking to have more of a “challenger brand” mentality around its marketing, adding while the novelty products were not overly profitable themselves they “got people coming back and purchasing again”.

Last year the company also launched a Doritos crust pizza.

Credits:

  • Creative Agency: Host
  • ECDs: Bob Mackintosh & Julian Watt
  • ACD/Art Director: Rich Robson
  • ACD/Copywriter: Jon Austin
  • Digital Creative Director: Juca Lopes
  • Senior Social Media Manager: Zoh Dowling
  • Designer: Long Truong
  • Editor: Pete Ward
  • Producer: James Brettell
  • Media: Mediacom
  • PR: Access
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