Pizzini launches first-ever brand work, via Pembleton
Pembleton and Pizzini have collaborated to release the latter’s first piece of brand work.
The announcement:
For three generations, the Pizzini family have been making wine in the King Valley, north east Victoria. As proud immigrants from Trentino, Italy, the varieties they champion and grow are all Italian. The choice to grow only Italian varieties was originally driven by the family’s collective passion for the food they loved to cook and eat. Naturally, this was the cuisine of Italy.
This campaign is the first brand work from the long-regarded winery, and revolves around the brand line, ‘crafted to please Italian food.’ This long-term brand platform was created with the help of Pembleton.
Initially launching in outdoor, digital and social – the campaign platform will extend and expand over the coming years.
Says Natalie Pizzini of Pizzini Wines, ‘It’s with great pleasure we get to share our love for Italian varieties with more Australians. We are a family who is deeply passionate about Italian food and have dedicated our lives to ensuring we make the very best wine to pair it with.’
Says a club member from Pembleton, ‘Let it be known, until further notice, we will only be serving Pizzini wines at future clubhouse events thanks to our friends at Pizzini.’
CREDITS
Client: The Pizzini Family
Creative, Strategy and Production: Pembleton
Design: Matt Alpass
Animation: Soma Studios
Photography: Scott Newett
Media: Loop Media
Source: Pembleton
Keep up to date with the latest in media and marketing
