Pladis Global hands This is Flow $3m media account

FMCG company Pladis Global has appointed independent agency This is Flow as its media agency of record.

This is Flow won the $3m media account from a competitive pitch against WPP’s Wavemaker.

Pladis Global has assigned This is Flow to its media account

Pladis Global has brands including McVitie’s biscuits such as Digestives and Godiva Chocolatier.

This is Flow will handle the media planning and buying and work alongside the brand’s digital agency True Sydney.

Ben Bolek, marketing manager for Pladis Global Australia and New Zealand, said in a statement: “We appointed This is Flow as our media partner because of their unique business model that allows Pladis to be far more flexible, nimble and cost effective when it comes to executing media.”

Jimmy Hyett, MD at This is Flow, added: “We often consider ourselves a challenger brand when it comes to the media landscape, going up against the big agencies and finding more effective ways to operate.”

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Media Pladis Global This is Flow

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